LMG Lichtman Marketing Group specializes in brand marketing strategies and co-operative advertising for Fitness Together (FT) personal training studios.

A brand is a name, term, design, symbol, or other feature that distinguishes products and services from competitive offerings, as defined by the American Marketing Association.

According to The Chartered Institute of Marketing, a brand represents the consumers' experience with an organization, product, or service.

Co-operative or co-op means working or acting together willingly for a common purpose or benefit.

Today, more than 70 Fitness Together owners in Maryland, Massachusetts, Missouri, New Jersey, New York, Pennsylvania, Rhode Island, Virgina and Washington, DC are implementing collective marketing with us through websites, television advertising and promotions. We invite every Fitness Together franchisee to join us in our co-operative marketing programs to help stretch your advertising budget and grow your business.